This summer, we followed the people who work the land the way it has always been worked, so we could understand what the ground still gives us when nothing is taken from it.
Why is everyone suddenly drinking salt?
Look around, electrolytes are everywhere. A whole industry built on selling you minerals that we used to get from our food.
How did something as ancient and ordinary as salt get stripped from our soils and sold back to us in the form of electrolytes? And most importantly, do we even need them? We have spent the last 3 months investigating, and this film is the outcome.
Why salt?
Organised was founded on a love of the land, a place where many of us are most familiar with the concept of farming. Yet the coast exists as a forgotten Goldilocks zone, dense with nutrients. Without extending our love of the land out to the sea, we weren't getting the full picture.
The riches found at the water's edge such as seaweed, salt and shellfish are all needed for human vitality. Coastal farmers have known this for generations. They graze their herds on the salt misted grass and pick seaweed at low tide for fertilising their fields, harmonising the land and sea. The relationship between humans and the sea stretches far back into our nomadic roots, and for good reason. The coastline offered a bounty our bodies deeply craved.
Although they may at first appear to be opposites, the land and sea are really one. To fully engage and immerse ourselves in this ancient unity this summer, like generations of humans before us, we're heading to the coast. We sent our storytelling team to the places where land meets the sea across the UK to retell the forgotten stories that were once told at these thresholds. In this issue we follow our summer documentary to see the salt through the eyes of our ancestors.
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A new film every season
Every season, we explore and unearth a new part of the food system, filming the people who never stopped doing things the way they always were. Then we put the whole thing out, free, for anyone who wants to watch.
View all seasonsWe are a group of friends who got frustrated with the food system, so we took it into our own hands to build a better future for our kids.
Organised started because Niall, our founder, could not find real nutrition for his family and was fed up with relying on synthetic vitamins and powders full of ingredients he could not pronounce. So he went back to real food, from farmers he knows by name, and created the world's first whole food organ blend with collagen, colostrum and raw honey.
The product is a big part of it, and we believe in it wholeheartedly, but our ambition goes further. The films we make are part of something bigger, and every season we take on a different corner of the food system, to make people question the things they always thought were normal.
