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  • Summer 26
Grass fed cattle grazing, from the article's own hero

Why an animal's diet matters

Latest article by Brett Nethell · 2 months ago

A single translucent salt crystal held between finger and thumb, backlit gold against a pale sky

Summer 26

Salt of the Earth

Out now

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Two hands cupping a heap of white sea salt over the dark shingle of a beachTwo hands cupping a heap of white sea salt over the dark shingle of a beach

Summer 2026

Salt of the Earth

A documentary about the ground our food comes from.

Watch

2026 / 22 min

This summer, we followed the people who work the land the way it has always been worked, so we could understand what the ground still gives us when nothing is taken from it.

Look around, electrolytes are everywhere. A whole industry built on selling you minerals that we used to get from our food. How did something as ancient and ordinary as salt get stripped from our soils and sold back to us in the form of electrolytes? And most importantly, do we even need them? We have spent the last 3 months investigating, and this film is the outcome.

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A hunter in a tweed jacket kneels beside a red deer stag on the open moor, the hills behindAutumn 2026Nose to TailComing soon29 NovemberA hand holds a bottle of raw milk up against a bright, cloud filled skySpring 2026The Death of Normal MilkWatch23 min
Cows grazing on clifftop pasture above the sea

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A single translucent salt crystal held between finger and thumb, backlit gold against a pale sky

Summer 26

Salt of the Earth

Explore the season
A hunter in a tweed jacket kneels beside a red deer stag on the open moor, the hills behind

Autumn 26

Nose to Tail

Explore the season