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How to protect your brain longevity

Brett Nethell

April 3rd, 2026 · 8 min read

How to protect your brain longevity - Organised article image

Brett Nethell

Everyone can agree that losing your memory is one of the scariest things that can happen to us. Rising cases of Alzheimer's and dementia, with numbers expected to double every 20 years, show just how urgent this issue has become.

And yet, we're still being told the main cause is simply age. But with the vast amount of research now available on brain health, we know there are nutrition strategies, lifestyle habits, and environmental factors we can address to give our brains the best possible chance of staying sharp, clear, and strong right up to our final days.

In this article we'll dive into oxidative stress, the key habits to both adopt and avoid, and the nutritional foundations your brain desperately needs. So let's get into it, and if you can't read this without switching to another app or task halfway through, you already know you have work to do.

Why seed oils (PUFAs) are damaging your brain

Seed oils aren't just problematic because of the intense industrial processing required to turn whole seeds into bottled oil. They're also extremely high in polyunsaturated fats, PUFAs and that's where the real issue for brain health lies.

Your brain is one of the most energy-demanding organs in your body, and as Dr. Cate Shanahan's research highlights, it is exceptionally vulnerable to oxidative stress precisely because it is composed largely of fats. This makes the type of fat you eat a matter of neurological importance, not just metabolic preference.

The problem with PUFAs is that they are chemically unstable. When consumed, they oxidise easily into free radicals, highly reactive molecules that damage brain cells and convert otherwise functional molecules into toxins. This isn't a minor side effect. Dr. Shanahan links this cellular damage directly to the growing epidemics of neurodegenerative and psychiatric disorders, arguing that the quality of dietary fat has a profound impact on neuron function and brain metabolism.

It goes deeper still. Seed oils have been shown to disrupt the brain's natural antioxidant system, the very defence mechanism designed to protect it, while simultaneously impairing mitochondrial function. The mitochondria are the energy-producing centres of your cells, and when seed oils effectively shut them down, the whole body suffers. This metabolic shift leaves the brain more vulnerable to stress, and less capable of sustaining sharp, efficient function over time.

Over time, this creates a kind of chronic background stress in the brain.

Why saturated fat is different

Saturated fats, found in butter, red meat, eggs, dairy, and tallow are far more chemically stable. They don't react easily with oxygen, don't break down into harmful byproducts, and help build stronger, more resilient cell membranes. When your brain is built with stable fats, energy production is more efficient and cells are significantly more resistant to damage.

Put simply... more PUFAs equals more brain stress. More stable saturated fats equals more brain resilience. And reducing brain stress is one of the most important things you can do to protect your long-term cognition.

It's also worth noting that cholesterol is absolutely essential for brain health and function, which makes you wonder why we've been told to fear both saturated fat and cholesterol for decades.

Nutrient deficiencies

You can never feel or think your best when you're nutrient deficient. Once you start removing inflammatory foods, the next step is actively replenishing what your brain and body need, not just vitamins from whole foods, but minerals too (magnesium, sodium, calcium, chloride, potassium).

Most people don't come close to getting adequate amounts of these. Simply increasing your nutrient and mineral intake can have a dramatic effect on cognition, mental clarity, and brain energy. It sounds almost too simple, but you can literally become sharper by reducing inflammation, supporting gut health, and giving your brain the raw materials it needs to thrive.

EMF and fluoride... two overlooked threats

Two environmental toxins I see consistently affecting brain health are non-native electromagnetic frequencies (nnEMF) primarily from Bluetooth and WiFi devices as well as fluoride.

Bluetooth headphones communicate signals that pass directly through the brain. Combine that with being constantly surrounded by WiFi radiation and you have a level of electromagnetic exposure that simply didn't exist for most of human history. The research on nnEMF and its biological effects is growing, and the brain is not immune.

Practical steps include switching back to wired headphones, ditching wearable tech where possible, placing you phone on airplane mode when in your pocket and turning your WIFI off at night all go a long way to reduce exposure.

Fluoride, similarly, has been raising red flags in the neuroscience literature for years. Often added to mains water supply and rampant in toothpaste.

Reducing your exposure where you can is a reasonable, low-effort step that again goes a long way in protecting your brain.

Movement and the glymphatic system

Movement is non-negotiable for overall health and brain health is no exception. People who exercise regularly, walk daily, and engage in gentle cardiovascular activity have consistently lower rates of cognitive decline, poor memory, and reduced focus.

This makes complete sense when you understand the glymphatic system, the brain's own waste removal network. Much like the lymphatic system in the rest of the body, the glymphatic system clears out metabolic waste and toxins that accumulate in the brain. It is most active during sleep, which is yet another reason why quality sleep is so critical for long-term brain health.

If you lead a sedentary lifestyle and your lymphatic system is sluggish, there's a strong chance your glymphatic system is too.

Move your body daily, it's one of the simplest things you can do for your mind, and don’t neglect your sleep!

Deep work vs. constant stimulation

We live in an era of relentless stimulation. Most of us jump from task to task, notification to notification, without ever spending sustained time focused on a single thing. Over time, this fragments our concentration and makes it genuinely difficult to sit down and do one task without the pull of distraction becoming overwhelming.

The good news is that focus is a skill, and like any skill, it can be rebuilt. Removing distractions, sitting in silence, meditating, and even allowing yourself to be bored are all ways to strengthen your capacity for deep, sustained attention. When a task gets hard, resist the urge to switch, that resistance is where the real training happens.

Short-form content and the scrolling problem

Closely connected to the above is the explosion of short-form content and what it's doing to our ability to concentrate. Combined with poor nutrition, chronic inflammation, and toxic environments, it's little wonder that so many people struggle to focus on anything for more than a few minutes.

Scrolling has trained us to abandon content the moment it stops being immediately gratifying. We chase the dopamine hit, cycling through clips and posts endlessly, not realising that our capacity for meaningful work, real conversation, and even coherent thought is quietly degrading in the background.

No one feels genuinely good after hours of scrolling. You can't recall the super short videos you watched. Your attention was spent and discarded in seconds, dozens of times over, for almost no return.

The antidote is longer-form content: books, long articles, full-length YouTube videos watched without multitasking, films you actually sit and watch. These rebuild your brain's ability to focus, follow a thread, and stay present. Many people report that their mind feels noticeably clearer within just a few weeks of ditching the scroll habit and that's not a coincidence.

Learning new skills and embracing challenge

Novelty is a micronutrient for the brain. If you do the same things every day, your brain has nothing new to process, adapt to, or grow from. Stagnation, in biological terms, is the first step toward decline.

Learning a new skill, visiting somewhere you've never been, picking up an instrument, studying a topic that challenges you all of these stimulate the growth of new neural pathways that are strengthened during sleep. You literally get better between sessions. The brain thrives under the right kind of challenge.

People who never stop learning, who remain curious, engaged, and open to new experiences, consistently show younger, more resilient brain function than their peers who checked out of growth years earlier. The fact that you're reading this article is already a step in the right direction.

Social connection

With the rise of social media has come, paradoxically, a decline in real human connection. The ability to hold a flowing conversation, debate ideas respectfully, and truly engage with another person is quietly eroding as we spend more time staring at screens and less time actually talking to one another.

Real conversation demands a lot from your brain, you have to recall information, read social cues, think on your feet, articulate ideas clearly, and respond in real time. That cognitive workout simply cannot be replicated by texting or scrolling through someone's highlights reel.

Spending more time in face-to-face conversation, with friends, family, colleagues, or even strangers, is one of the most underrated things you can do for your brain. The sense of genuine connection also has profound effects on mood, motivation, and mental wellbeing, all of which feed back into long-term cognitive health.

The bottom line

"Use it or lose it" has never been more relevant. The brain is not a fixed, passive organ, it responds to everything you put in your body, every environment you expose it to, and every demand you place on it.

Give it stable fats, adequate nutrients, and clean inputs. Protect it from chronic oxidative stress, EMF, and the numbing effects of endless stimulation. Challenge it with new skills, meaningful work, and real human connection.

Your brain is capable of remaining sharp, creative, and deeply functional well into old age, but it needs your help to get there. The steps aren't complicated. They just require intention.

· · ·

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Organised subscription - 1 pouch, 1 bottle and 1 whisk
Organised
30 servings · one scoop a day
100% grass-fed
Free UK shipping
Made in the UK
SubscriptionSave £10
1 pouch · £2.63 per serving£89 £79
Family SubscriptionSave £28
£2.50 per serving£178 £150
2
Select your frequency
Every Month
OR
One-Time Purchase
£89
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100-day money-back guarantee
Skip, pause or cancel anytime
Free next day delivery if you order before 9pm
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