Our Blend Changelog: Why We Publish Every Formula Update
In August 2024, we changed the source of zinc in our Multi formula. Not drastically. From zinc picolinate to zinc bisglycinate. Same amount, better absorption. But we didn't just slip it in. We published why, when, and exactly what changed.
Reviewed by Pedro Rodrigues, Agronomist · 
No other supplement brand does this. Not one. This isn't a regulatory requirement. It's not marketing genius. It's simply what transparency actually looks like when you stop treating your customers like they won't notice.
What a changelog actually is
A changelog is a record of every modification made to a product, with the date, the specific change, and the reasoning. In software, changelogs are standard. Developers publish them because users need to know what broke, what improved, and what might affect their workflow.
We apply the same logic to supplements. If you've been using a product for a year and we change an ingredient, you deserve to know. Not to apologise. Not to hide it in fine print. To state clearly what was different before, what it is now, and why we made the shift.
A changelog isn't a marketing document. It's not selling you anything. It's saying "Here is what we did. Here is why. You can decide if this still matches what you want." That's radical in supplement marketing. Most brands assume you won't notice. Most assume you won't care. And most would be horrified if you asked them why their formula changed between 2023 and 2024.
Real transparency isn't optional extras and marketing stories. It's the unglamorous work of admitting when something changed and why.
Why no one else does this
The supplement industry doesn't publish changelogs because formula stability is treated as a feature, not a reality. Brands want you to believe their formula is perfect and unchanging. In practice, ingredient costs fluctuate, suppliers shift, sourcing becomes unavailable, and margins get squeezed.
Every supplement company changes formulas. All of them. They do it secretly, hoping customers won't notice. If you're buying the same product in 2024 that you bought in 2022, the ingredient profile has almost certainly shifted. The brand just didn't tell you because there's no regulation requiring it.
By not publishing changes, brands protect their ability to make cost-cutting substitutions without losing customers. If they admitted the zinc source changed, you might ask why. If you ask why, they have to choose between honesty ("we're trying a different source that we think is better") or admitting a cost-saving decision ("we switched to cheaper zinc").
A changelog forces accountability. It means you can't slip in an inferior ingredient without your customer base knowing. It means you have to be willing to stand behind every change and explain it. Most brands would rather operate in opacity.
What changes, and what doesn't
Our Multi formula has undergone six documented changes since launch. The core philosophy hasn't changed. Every modification was made because we learned something new about absorption, bioavailability, or sourcing, or because a supplier discontinued a particular ingredient.
Some changes are invisible to you. When we switched from zinc picolinate to zinc bisglycinate, the dose stayed the same. The form improved. Your body absorbs it more effectively. This is a pure upgrade. The label doesn't scream about it, but the changelog records it.
Other changes matter more. In 2023, we extended the harvest window for our organ blend. This meant adjusting the proportions slightly because fresher organs carry slightly higher moisture content. The freeze-dried quantity changed marginally. The changelog documented it because consistency matters.
We won't change the fundamental nutrients. We won't pretend something is included when it isn't. We won't reduce quantities to chase margin. What we will do is optimise sources, adjust ratios slightly if sourcing demands it, and document every single alteration so you have complete visibility.
A product that never changes either isn't responding to new information or is lying about what's inside it.
Staying in control of your choices
If you take our Multi and then notice a change in your digestion or energy, the changelog lets you investigate. You can see exactly what shifted and make an informed decision. Does the new zinc source work better for you? Worse? You now have information to decide.
This also protects you from silent reformulations by competitors. If you've switched brands and the new product isn't working the same way, you can at least compare what was in each. Most brands won't give you that information. They'll assume you're imagining the difference.
The changelog is your evidence. We've published it because we trust you to understand that improvement is iterative. Transparency isn't about claiming perfection. It's about admitting that we're always learning and inviting you to stay informed as we do.
The practice of real accountability
Publishing a changelog takes time that serves no business purpose. No customer has ever chosen a product because it maintains transparent version history. It costs nothing for us to omit this information, and almost no one would ever realise.
We do it because accountability is a practice, not a marketing claim. You can't say you're transparent and then refuse to show what's changed. You can't claim to care about informed choice and simultaneously hide ingredient modifications. The two things are incompatible.
The changelog is boring, granular, and occasionally embarrassing when we have to admit we sourced something differently because of cost. But it's how trust actually works. You don't trust because of promises. You trust because of information.
The bottom line
Every supplement company changes formulas. We simply chose to make ours visible. Not because it's good marketing. Because you deserve to know what's in the bottle you're paying for, and what shifted between the formula you started and the one you're taking now. That's the real difference between transparency as a slogan and transparency as a practice.
References
- 1. Gandia P et al. A bioavailability study comparing two oral formulations containing zinc (zinc bisglycinate vs zinc gluconate). International Journal for Vitamin and Nutrition Research, 2007. PMID 18271278.
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