Sunrise Organic Farms

Every once in a while, you stumble across a place that wasn't on your itinerary but ends up being one of the highlights of the day. After enjoying lunch next door at Industrial Eats, we wandered into Sunrise Organic Farm Juicery & Market and were pleasantly surprised. This isn't your typical produce stand—it's a certified organic market featuring fresh fruits and vegetables grown just blocks away from the store. Andres, the store manager, took a few minutes to share the story behind the market. Learning that many of the farms supplying their produce are literally just around the corner made the shopping experience even more enjoyable. It doesn't get much fresher than that. We picked up several beautiful vine-ripened heirloom tomatoes, some large, juicy table tomatoes, and a bag of fresh shishito peppers to take home. The quality was outstanding, and the prices were surprisingly reasonable for certified organic produce. Beyond the produce, the market also offers fresh-pressed juices, an assortment of canned goods that make great gifts, and fun retail items like hats and shirts. I also noticed an old pizza oven inside that adds a bit of character and hints at the building's history. If you're already stopping at Industrial Eats, do yourself a favor and spend a few extra minutes next door. You'll not only discover some of the freshest produce on the Central Coast, but you'll also be supporting local farms that are helping keep California agriculture thriving. We left with a bag full of incredible produce and an even greater appreciation for the people growing it.